The Ciao! Project involves today about 310 nursing homes throughout Italy, including Basilicata, Calabria, Campania, Emilia Romagna, Friuli Venezia Giulia, Lazio, Liguria, Lombardy, Marche, Piedmont, Apulia, Sicily, Tuscany, Trentino Alto Adige, Umbria, and Veneto. 

The project was born to restore the sense of community in nursing homes, through digitilizing and connecting the facilities, bringing the role of the elderly back to the center of the society.

Thanks to the video-connection systems donated by the Amplifon Foundation, the nursing homes which are part of the project are able to restore community moments - such as praying groups, newspapers readings or meetings with volunteers and schoolchildren – and to facilitate useful services, from medical consultations to any administrative or bureaucratic issues, recovering the spirit of togetherness and bringing guests back to being active participants in their daily lives, making them feel an active part of their community once again.

The initiative is conducted in partnership with Cisco, Durante and Samsung.

We have also established a program which includes, interactive events live broadcasted through these video-systems such as classical music concerts, entertainment theatre based on popular music, silver-yoga classes, digital trips, and art therapy sessions, all designed exclusively for the guests of nursing homes. In this, we have partnerships such as La Fil - Filarmonica di Milano, Compagnia Teatrale Gino Franzi, Lucus, Artis ETS, Le Cesarine, Vita No Profit and MondoYoga. 

A special thanks to the Andreotti-Brusone Foundation for supporting the initiative.

Starting in 2023, in line with the international outlook of the Amplifon Group, the Foundation decided to extend its activities beyond Italy’s borders, bringing the project abroad for the first time and reaching around 800 older people in Portugal, where Amplifon has been operating for 23 years under the Minisom brand.

2024 marked the project’s expansion into Australia and France. In Melbourne and Sydney, “Ciao!” connected around 1,800 older people across eighteen residential care facilities, thanks in part to the collaboration with Monash University and Lex Collective, which manages relationships with local partners. In France, the project now involves around 500 residents across six care homes, where employees of Amplifon’s French subsidiary volunteer their time to engage in activities with older people.

In 2025, Spain joined the initiative, with Ciao! reaching twelve care homes and around 1,200 residents in Barcelona.